![]() There may not be a huge chunk of Indian creators who only do YouTube Shorts, said Amit Mondal, founder, Pulpkey, an influencer marketing company. So, people didn't want to create content shorts,” said Shuchi Sethi, India Lead, AnyTag. Also, there hasn't been much monetisation opportunity, either from brands or from platform. This is where a share of ad revenue will make a difference, he said. Around 95 percent creators are not monetising content and those who are, are getting less money," said Arun Prabhudesai, founder, Armoks Media. For bigger short creators, brands get in touch with them directly, especially for the technology category, but other genres don't get many campaigns. "Creator with less than 1 million subscribers can't do much because they won’t get advertisers. "The average monthly income of big to small creators on YouTube Shorts can range from Rs 5-7 lakh to Rs 30,000–40,000," said Vaibhav Pathak, co-founder of TGB Troop.Īverage creators on Short earn around Rs 50,000 to Rs 2 lakh per month, noted Dhruv Modwil, founder, Nocturnal Media. Marketers pointed to the wide range of earnings of creators on Shorts. Short video platform Moj sees its top creators earn up to Rs 3-5 lakh a month. It all depends on the number of collaborations they (creators) get and how much they charge for it on the basis of their subscribers and average views," said Bitesh Singh, founder and Chief Executive Officer, SocioClout. "A small creator might have to start with about Rs 2,000 a month and a big creator could end up with Rs 50 lakh a month too. ![]() While brand deals for creators with a big following is on par with platforms like Instagram Reels, not all creators on Shorts are able to attract advertisers. But Rathod said brand deals on Shorts haven’t paid too well compared to other platforms. This makes creators dependent on brand collaborations to earn money. "But it gets a little tricky as the eligibility of short video content's performance to qualify for the bonus depends on several factors, which may change every month," Dadia said. YouTube Shorts Fund is a $100 million fund and channels that qualify for the bonus can earn anywhere between $100 and $10,000 every month, said Hitarth Dadia, partner and chief marketing officer, Nofiltr Group. ![]() "So, we’re awaiting ads which are a relatively stable source of income," she said. The Shorts bonus, through which YouTube rewards content creators, is periodic and is not regular income, finance content creator Anushka Rathod said.
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